Top 5 Play Pass Games Performance on Unified Platform in Europe, Q1 2025

In the first quarter of 2025, the performance of top Play Pass games on a unified platform in Europe showcased intriguing trends across downloads, revenue, and active users. Here's a closer look at the data sourced from Sensor Tower.

Pixel Art － Color by Number from Easybrain Ltd saw a modest decline in weekly revenue, starting at around $12.3K and ending the quarter at approximately $10.1K. Downloads peaked at 402K during the first week of January, tapering off to 154K by the end of March. Active users followed a similar pattern, decreasing from 2.9M to 1.8M over the quarter.

Hungry Shark Evolution by Ubisoft experienced fluctuations in weekly revenue, hitting a high of $12.6K in early March. Downloads varied significantly, with a peak of 150K in late January and a low of 93K in February. Active users increased steadily towards the quarter's end, reaching 777K.

For Sudoku.com - Number Games, the revenue trend was relatively stable, hovering around $5K weekly. Downloads showed a downward trend from 109K to 67K by March end, while active users rose from 2.4M to nearly 2.7M, suggesting strong user retention.

Jigsaw Puzzles - Puzzle Games also from Easybrain Ltd, maintained steady revenue around $2.6K throughout the quarter. Downloads peaked at 105K in February but declined to 61K by March end. Active users remained consistent, averaging around 800K.

Finally, Touchgrind BMX 2 from Illusion Labs saw a revenue dip, starting at $2.5K and ending at $1.8K. Downloads showed an early peak at 91K in March, followed by a decline. Active users demonstrated a notable increase towards the end of the quarter, reaching 472K.

These insights underline the dynamic nature of the gaming market in Europe, with shifting trends in user engagement and monetization. For more detailed analysis, visit Sensor Tower's platform.